Cherri Pedrioli is a Gratitude and Relationship Marketing Consultant, speaker, and co-owner of Custom Plumbing of Northern CA, Inc. With over 38 years in the construction and service industries, she has built her business—and her reputation—through authentic connections, follow-up, and unwavering integrity.

Cherri is also a national advocate for women in the trades and a mentor for small business owners seeking a heart-centered approach to growth. Her insights have helped professionals across the country turn everyday gratitude into real business momentum.

Whether she’s speaking at networking events or coaching trade professional’s or one-to-one meetings, Cherri leads with one mission: to help service-based businesses thrive through relationships, not transactions.